Nordic Neutrals Collection
Nordic Neutrals is a curated series of casual, approachable styles designed to bring effortless harmony to the modern home. This collection blends the warmth of Scandinavian design with the clean restraint of minimal transitional aesthetics, offering an elevated yet timeless alternative to traditional and abstract categories.
Developed to fill a key gap within the broader product portfolio, Nordic Neutrals focuses on versatility—styles that adapt seamlessly across living spaces, bedrooms, entryways, and more. A fresh, light color palette reinforces the collection’s calming presence, while subtle textures and globally inspired motifs introduce depth without overwhelming the room.
Drawing from Swedish and Danish design principles, contemporary artisan brands, and textural cues found in handcrafted soft goods, each piece balances modern appeal with perennial relevance. The result is a collection that feels both grounded and refined, trend-aware yet enduring—anchored in comfort, simplicity, and thoughtful design.
Ruggable | 2023
20 Designs: Flatwoven Rug Collection I led the creative development of the Nordic Neutrals collection from initial concept through final artwork delivery. My role focused on establishing the aesthetic direction, curating the palette, and ensuring the collection addressed identified gaps within the broader product assortment.